The South Texas Blood & Tissue Center, in an effort to emphasize the need for donors across the region, is joining with centers in 22 countries this week in the “Missing Type” campaign.
STBTC is working with local and regional organizations on the effort. They have been removing the letters A, O and B from their names, raising awareness of the need for new blood donors with all blood types.
The idea was based on the insight that people rarely think about their blood type – most of us don’t even know it. But if that “type” were to go missing in everyday life, people would start to pay closer attention to the problem. So the letters A, O and B (the letters that make up the blood groups) were removed in places of high interest on a national scale.