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The South Texas Blood & Tissue Center (STBTC), in an effort to emphasize the need for donors across the region, is joining with centers in 22 countries this week with the “Missing Type” campaign. STBTC is working with local and regional organizations on the effort. They have been removing the letters A, O and B from their names, raising awareness of the need for new blood donors with all blood types.

A little history...

The effort began in the United Kingdom in 2015, gaining widespread publicity and helping to reverse a long-term trend in declining donations. It began with a small group of official partners and quickly went viral. Global exposure was estimated at more than 1 billion, and 30,000 new donors gave blood during the campaign - wow!

What is #MissingType?

Who thinks about their blood type? What if this lifesaving resource suddenly disappeared? 

Blood donations have declined 21 percent in South Texas in the last four years, and nationally, donations are at their lowest levels in more than 30 years. But even as collections have declined, the need has not – three blood transfusions are given every second around the world, and there are more than 11 million transfusions every year in the United States alone.

The Missing Type campaign was conceived on the idea that if our “type” were to go missing in everyday life, maybe potential blood donors would start to pay closer attention to the problem. So the letters A, O and B (the letters that make up the blood groups) were removed in places of high interest on a national scale.

How can you support the campaign?

  • Make an appointment to give blood here
  • Post photos of your donation on your social media profile(s) with our handheld Missing Type sign - download them here: Letter | Tabloid - and don't forget to use #MissingType so we can find your photos. (We promise to like/follow/share/RT)
  • You can also remove the As, Os and Bs from your profile name/photo 
  • Are you a business owner? Temporarily remove As, Bs and Os from your company sign and/or website