‘Missing Type’ campaign emphasizes critical need for blood donations
STBTC is working with local and regional organizations on the effort. They have been removing the letters A, O and B from their names, raising awareness of the need for new blood donors with all blood types.
The idea was based on the insight that people rarely think about their blood type – most of us don’t even know it. But if that “type” were to go missing in everyday life, people would start to pay closer attention to the problem. So the letters A, O and B (the letters that make up the blood groups) were removed in places of high interest on a national scale.
Blood donations have declined 21 percent in South Texas in the last four years, and nationally, donations are at their lowest levels in more than 30 years. But even as collections have declined, the need has not – three blood transfusions are given every second around the world, and there are more than 11 million transfusions every year in the United States alone.
There are a number of ways the public can support the Missing Type campaign:
- Make an appointment to give blood here
- Post photos of your donation on your social media profile(s) with our handheld Missing Type sign - download them here: Letter | Tabloid - and don't forget to use #MissingType so we can find your photos. (We promise to like/follow/share/RT)
- You can also remove the As, Os and Bs from your profile name/photo
- Are you a business owner? Temporarily remove As, Bs and Os from your company sign and/or website
The Missing Type campaign was campaign was created in 2015 by NHS Blood and Transplant in England and North Wales for National Blood Week. It reached more than 2 billion people through news coverage and social media activity, and ultimately drove 30,000 new donors to register.