South Texas Blood & Tissue Center partners with major esports organization to drive summer donations
Patients across the nation are in trouble. The pool of donors providing millions of Americans with lifesaving blood is declining at a rapid rate. Roughly 45% of the nation’s blood donors are older than 50, and as the population ages, it gets harder to maintain the levels needed to save lives.
This World Blood Donor Day, June 14, the Blood Centers of America (BCA) and the South Texas Blood & Tissue Center (STBTC) are highlighting the critical need for blood donations. To help engage a new generation of young donors, STBTC and BCA have joined forces with Team Liquid, a multi-regional, professional esports organization with a national base of more than 7 million gamers.