Restaurant chain includes community “thank you” in rollout of rebranding campaign: free meals
A staple in the community for more than 60 years, Bill Miller is launching a rebranding campaign this month that will incorporate important key elements including a new digital marketing strategy and updated logo.
As part of the initiative and to thank the community that has supported them, Bill Miller has partnered with the South Texas Blood & Tissue Center for the month of August.
“As we celebrate this transition, our brand has always been part of the community and to support that long standing commitment, we are giving back,” said Jim Guy Egbert, president of Bill Miller. “We are helping the South Texas Blood & Tissue Center by offering free meals to all blood donors in August.”
The gesture from Bill Miller is important as summer traditionally is the slowest time of year for blood collections, with no school drives and many regular donors on vacation.